
Bamba LÔ
Co-Founder & Chief Executive Officer, Paps
The 5th edition of the Choiseul Africa Business Forum, held in Marrakech on October 31st and November 1st, 2024, once again brought together key players in the African and international economy under the High Patronage of His Majesty King Mohammed VI. The event brought together more than 800 participants from over 60 countries to discuss Africa's strategic challenges and opportunities for sustainable development through public-private partnerships.
The forum addressed a series of key topics shaping the continent’s economic future, ranging from energy sovereignty and food security to industrialization, digital transformation, and the critical role of infrastructure in fostering regional growth.
Over 80 speakers took part in panels and roundtables aimed at proposing concrete solutions to promote inclusive and resilient development. Discussions also focused on public-private partnerships, a key driver for accelerating industrialization and strengthening local capacities in strategic sectors such as healthcare, agribusiness, and energy. Special emphasis was placed on innovation, the rise of African talent, and international collaboration — particularly between Africa and Europe — to build a more autonomous and resilient economy.
Among the highlights of the forum was the Choiseul Africa Awards ceremony, which celebrated the talents and projects shaping the continent’s future.
The Choiseul Africa Awards recognize outstanding figures who have made a significant impact on the continent through their leading economic and societal contributions.
Discover the recipients of the Choiseul Awards, in the following order:
Digital Talent of the Year with Orange,
Project of the Year with African Guarantee Fund,
Woman Leader of the Year with L’Oréal,
and the Grand Prix Choiseul with AXA.
A look back at our speakers’ contributions.
Prime Minister, Republic of Benin
Minister of Industry and Commerce, Kingdom of Morocco
Manager of External Affairs Western and Central Africa, World Bank Group
Chief executive officer, ATTIJARIWAFA BANK
Executive Director Africa, Camusat
Group Chief Executive Officer, African Guarantee Fund
President, CGEM Africa Commission
Chief Executive Officer, Wakanow
Dive into the program and explore the speakers from our recent editions.
16 November 2023 – 17 November 2023,
Casablanca, Marocco
19 October 2022 – 20 October 2022,
Casablanca, Maroc
24 November 2021 – 25 November 2021,
Nice, France